The Al-Tayer Group

The Al Tayer Group is a diversified company with operations in 12 countries and beyond. With over 4,000 employees from a 100 different nationalities, the Group is headquartered in Dubai, UAE.

The Al-Tayer Group
Dubai, United Arab Emirates

Automotive, Retail, Real Estate, Ventures

Annual Revenue:


Oracle Products & Services:
Oracle JD Edwards EnterpriseOne 8.11
  • Address Book
  • Accounts Receivable
  • Accounts Payable
  • General Ledger
  • Fixed Assets
  • Multi-Currency
  • Inventory
  • Procurement
  • Sales Management
  • Pricing/Advance Pricing
  • Warehousing
  • Manufacturing
  • Product Costing
  • Manufacturing Accounting
  • Resource, Capacity, Material Planning
  • Forecasting
  • CRM

Client Reference Letter:

The Al-Tayer Group Increases Sales Growth, Improves Inventory, Procurement, Customer Service, and Financial Visibility with Updated Enterprise Resource Planning System. 

The Challenge:
Established in 1979, Al Tayer Group operates leading, quality-focused businesses in automobile sales and service, luxury and lifestyle retail, perfumes and cosmetics distribution, engineering as well as interiors contracting. 

The Group’s portfolio includes several of the world’s leading brands such as Armani, Bvlgari, Banana Republic, Ford, Ferrari, Gucci, Gap, Harvey Nichols and Maserati.

The Group operates over 200 stores across multiple markets in the Middle East. In addition, Al Tayer Group has investments in commercial real estate, contracting, supply chain management, precision tools manufacturing and travel agency services.

Al-Tayer needed to upgrade its enterprise resource planning (ERP) applications to help management adapt more easily to the ever-changing business environment, gain the latest web-based technology, and ensure it remained competitive in the marketplace.

The Services:
JD Edwards EnterpriseOne 8.11 - Upgrade and Business Process Reengineering Services 

The Vision:
Accelerate business processes by streamlining Al-Tayer's finance, logistics and warehouse management processes to provide even greater flexibility and corporate visibility across the entire business.

Empower Al-Tayer's employees to provide even better service and care to the group's elite customer base by implementing JD Edwards customer relationship management (CRM) solution.  

Redefine, simplify, and integrate the group’s industrial, administrative, and commercial processes, within a standard resource planning platform for all business units, to increase productivity and implement best practices.
The Solution:
Provided senior management with real-time operational reports based on sales order, inventory, procurement, and manufacturing management data, increasing transparency into regional sales and products that will help maximize revenues.

Deployed CRM solution to enable the company to achieve a 360-degree view of prospective and current customers from a single system and provide its marketing team with greater insight and flexibility to launch targeted campaigns. It also gained the ability to expedite product returns through integration JD Edwards applications.

Upgraded to JD Edwards EnterpriseOne 8.11 and benefitted from its Web-based interface that provides employees, including external sales personnel and field service teams, with rapid, yet secure access to the company’s enterprise applications––helping them to improve productivity.

Improved ability to create bundled pricing and discounts with upgraded pricing functionality, thus enabling the company to more competitively price its products without manual intervention.

Increased sales by implementing discount schemes and special offers with JD Edwards EnterpriseOne Advanced Pricing.

Enabled sales managers to track and analyze the sales pipeline as well as sales by customer, region, sales representative, product line, and distributor, for greater insight into performance.

Customer Comment:
"Your services during this very challenging project were of the highest professional standard and have ensured we go live as planned. This approach and professionalism is a welcome addition to the capability
of J.D. Edwards partners in the region and I wish you all success in expanding your operation here
." -  Evan Powell - Group General Manager, Information Technology

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